Saturday, November 27, 2010
Bring Back Customer Service
I have written about training in depth, so in this blog I will concentrate on service.
With businesses struggling, they are becoming more and more dependent on offering products and services at reduced prices to generate sales to keep themselves afloat. However, businesses must have a strategic plan centered on low prices for this tactic to work. If not, they could be causing long term damage that will be difficult for their business to recover from.
Remember the following "Jay Goldberg" truths:
People brag about getting low prices.
People recommend when they receive excellent service.
So low prices bring businesses bargain hunters through word of mouth;
while excellent service bring businesses customers through word of mouth.
Conclusion: If your business is a discount provider of goods and services, then the low price result fits into your business model. However; if your business is not a discount provider of goods and services, then low prices could be causing long term problems for your business.
Providing superior service, therefore, could be a good alternative to reducing prices; especially for a business looking to be around for the long haul.
However, be aware that customer service is a science, not an art. There is a right way and a wrong way to provide customer service.
Most businesses employ a "seat of the pants", or a "this is what I would want, so this is what I'll give my customers" approach to service delivery. That usually doesn't work. Remember, the goal of providing superior customer service is to add to the business' bottom line; not to feel good about what you are doing. There is a trade-off between service levels, expected revenues, and costs. And proper customer service needs to be taught to employees, not left to their discretion.
As a first step, my book, How to Get, Keep and Be Well Paid in a Job (click here for more details), has a chapter on customer service. That chapter includes some basic skills you can learn and teach your staff. To learn more about my background in customer service (former Service Director for Citibank where I was employed from the late 70's to early 90's) and some services offered by my consulting firm, click here.
See you in my next post.
Tuesday, February 2, 2010
Job Talk with Jill and Jay, Part Radio Talk Show, Part On-line Training
My entries here have ranged from:
- Advice for the job seeker, the employee looking to grow in his or her job, and current or future managers;
- to my views regarding the proper way to teach work readiness skills, the future of training, and the effectiveness of different training methods;
- to some (hopefully not too much) self-promotion for my book How to Get, Keep and Be Well Paid in a Job and my consulting business, DTR Inc.;
- to much more.
For example, in our pilot episode I discuss the difference between normal conversation and active listening. I also provide exercises that people can do at home to develop or improve their active listening skills, a skill that will make them a more valuable employee, and a skill that will help them immensely during an interview. On the same show Jill talks about the accountability ladder, and how interviewers view perspective employees based on where they place them on the ladder, which is valuable information for anyone looking for a job.
In Episode 1, I talk about ethics, while Jill discusses the pluses and minuses of using a recruiter in your job search.
Episode 2 is scheduled for Super Bowl Sunday, February 7th at 9:00 AM EST. This is the first show where we will answer questions from our listeners so go to the show’s web site to submit a question (www.jobtalkwithjillandjay.com) or join the show live at (www.blogtalkradio.com/jobtalk) and call in. Our topics for this show are deep thinking versus surface thinking, and what you’re appearance reveals about you. Please note that all shows are around 30 minutes. We now set the timer for the show at 45 minutes in case we are in a good discussion and want to run over a bit.
Wednesday, September 9, 2009
ETHICS IN THE WORKPLACE
Before summarizing the information below I want to point out that the ethics example used comes from my book, How to Get, Keep and Be Well Paid in a Job, a work readiness rulebook that received a five-star review from the Midwest Book Review, an entity libraries rely on when ordering books for their collections. In addition, I am now offering a new service for businesses that I will run through my account at wisdompan.com. Every month I will present a fictional workplace case study. Companies will sign up for an account where they will get a private company message board where their employees will comment anonymously on the fictional case study. Towards the end of the month I will comment on their comments (on the board), present the answer, and provide key learning points. At the conclusion of the month a competency statement will be provided to the company based on the lesson learned for the month. From that point forward the employees will be held accountable for demonstrating that competency at work, and their performance of that competency becomes part of their job appraisal process.
The new service is not up yet on wisdompan.com, however, I will only be accepting 15 businesses for this service. Please contact me (jaygoldberg@dtrconsulting.biz or leave a message on 561-842-9942; in email or or phone message indicate "your employer work readiness program" to ensure your message gets the attention it deserves) if you might be interested and I will place you on my list of potential clients. I will contact businesses in the order I receive their potential interest to explain the service/process in more detail and to fill up the 15 slots.
PART I – Ethics fictional case study
Situation: A bank has a strict policy that all tellers must have at minimum a high school diploma or a GED. There are no exceptions. In fact, a good friend of yours who was an excellent teller for another bank, just lost his job because of the downturn in the economy, and was turned down by the bank you work for because he did not have his GED or high school diploma. Your friend was told that every teller in the bank has at minimum a GED or high school diploma, and that the bank even uses that fact when soliciting new accounts. Today the teller who sits next to you, someone who is not your friend, not even someone you go to lunch with, turns to you and says, "I can't wait. Next month I am finally getting my GED."
Question: What would you do, if anything, after finding out that the teller sitting next to you did not have either a GED or high school diploma?
PART II –Commenting on the Comments
First, in addition to being the author of the book, How to Get, Keep and Be Well Paid in a Job, which is a work readiness guide; I also developed a work readiness certification training program that was called the best in the Country by a member of the National Skills Standard Board in January of 2003. I mention that fact because during the initial rollout of that program I trained the teachers. While instructing them on how to teach ethics, I used a scenario similar to the one presented here. I did so because I knew the situation would result in a diversity of answers regarding the correct action for the employee to take, with people digging in deeply to their point of views. However, during all that discussion no one came up with the answer presented by Roosevelt Williams, and I found his response very well thought out. It is both intelligent and cautious. Bringing up the specific situation to his supervisor to help clarify a company policy was brilliant. Management is now aware of a potentially damaging fact, and Mr. Williams was able to bring it to the attention of his supervisor in way where he was finding out about company policies, not directly "talking about" a co-worker.
Both Monica Diaz Veliz and Jan Teegardin made statements that were true. Businesses often do hire employees below the stated requirements for a job and give the new employees time to accumulate the credentials they lack. While that could be true in other scenarios, I tried to close that door here when I wrote "that there are no exceptions". But more important is that I mention that the bank uses the fact that all tellers have at least a high school diploma or GED to solicit new accounts. If customers found that statement to be untrue, they could become uneasy with the bank. Even if they do not care whether the tellers have a high school diploma or GED, they may question the truth when the bank informs them that its checking account has no fees. After all if all tellers really means almost all tellers, does no fees really mean almost no fees? Losing the trust of customers can lead to customers leaving and to negative word of mouth on the street about that business.
Adrienne Ishmael's answer shows she is an honest, compassionate person. In my experience, I have found that the majority of people respond to this situation in a similar fashion to Ms. Ishmail. Ms. Ismail indicated that she would be reluctant to do anything because she wouldn't want to be responsible for setting the wheels in motion that could eventually get her co-worker fired. However, she was also very insightful in her answer pointing out that it is possible her co-worker lied to get the job. In addition to Ms. Ishmael's reason for not taking any action, I have heard responses from people who would not do anything ranging from, "It's not my job to correct a mistake made by Human Resources", to "I'm not a rat, I'm no squealer", to "If I keep my mouth shut no one will ever know that I'm aware of that fact" to more. I hope after reading my next blog everyone will realize that deciding not to do anything in a given situation is something that has to be thought through. Not acting on a something does not ensure that there are no consequences for that inaction.
Finally, Mirna Musharbash took a point of view I respect and have valued in my employees, but may have gone as the band Madness would say, "One Step Beyond". I like when employees look at situations through the eyes of a supervisor. It means that they care about the business, take their jobs seriously and want the business to succeed. So I applaud Mirna Musharbash for taking that approach. However, there is a fine line between looking through the eyes of your supervisor and taking it upon yourself to make decisions that should really be made by your supervisor. In this case Mirna was basing the decision to bring this fact to the attention of management on how well that person performed in his/her job. First, Mirna is not in the position to evaluate a co-workers' job performance, because I know Mirna is busy working and therefore, not in a position to observe all work completed by any co-worker. Second is that reviewing the overall job performance of Mirna's co-workers is the responsibility of Mirna's supervisor, not Mirna. Furthermore, even if Mirna was correct in the assessment of the co-worker's job performance that may not be the key factor in management's view of the situation. As mentioned previously, the fact that the employee lied on his/her job application and the fact that the bank is marketing that all tellers have high school diplomas or GEDs to its customers and could lose business if customers found out that that was untrue, could be the chief concerns of management in this situation, not job performance.
PART III- My Final Remarks
In my prior two blog entries on this topic I first presented a workplace scenario, requesting comments from readers; and then wrote a blog commenting on my readers’ insightful comments. In this wrap-up blog I will give my view on ethics and my answer to the workplace scenario. To not re-invent (or in this case, re-write) the wheel, I will use some quotes from my copyrighted book, How to Get, Keep and Be Well Paid in Job.
“A behavior is either ethical (right) or unethical (wrong). There is absolutely no gray area. Being ethical means doing the right thing. What determines if something is ethical or unethical is the behavior itself, not the circumstances surrounding the action taken, not the relationship between the people involved, not an individual’s culture, not a person’s value system, not life’s experiences, etc., etc., etc.”
That said, acting unethically does not mean you are a bad person. For example, speeding is against the law, thus unethical. However, driving 10 miles an hour over the speed limit doesn’t make you a bad person.
“The key to understanding ethics is to be able to define if an act is ethical or unethical. Once you have identified the ethical behavior, then you decide what to do. In other words, to either do the ethical behavior or do the unethical behavior. This is where circumstances, relationships, culture, values, life’s experiences, etc., etc., etc. come into play. You decide in each situation if you are going to act ethically or unethically.
There will be times in life that you feel strongly that choosing the unethical behavior is the right choice for you. However, you must be aware that if you choose to do the unethical behavior there can be severe consequences. Therefore, if you choose to act unethically, know what those consequences could be (obvious and hidden), and be prepared to accept those consequences for making the decision to act unethically.”
In the case of the unethical act of driving 10 miles over the speed limit, for example, you have to be prepared to possibly: get a speeding ticket and see your insurance rates increase; to be at minimum partially liable for any car accident; and may have given cause for a police office to search your vehicle.
Now on to the scenario from this blog:
The ethics of the situation is clear. The bank teller obviously lied during the job interview process and on his/her application which is unethical. So, what would I do?
I would first inform the bank teller that I am very annoyed that he/she told me that they are breaking bank rules and that by telling me of that fact he/she has placed me in a difficult spot; a spot I would rather not have been in, and a spot I am only in because of his/her action. I would next remind the bank teller of the fact that we promote to all potential new customers (and existing customers) that all our tellers have at least a GED or high school diploma. Next, I would tell the bank teller that I will give him/her two days to inform our supervisor of this fact, or that I will have no choice but to tell our supervisor myself.
I know what many of you are thinking. What a rat, especially since by just keeping your mouth shut nothing would happen to you, Jay. Well, let me play this scenario out.
Let’s say that my supervisor finds out that the bank teller did not have his/her high school diploma or GED when he/she was hired. Maybe the bank teller celebrates when he/she finally gets his/her GED, or maybe someone sends him/her congratulatory flowers. When the bank teller is called onto the carpet by his/her supervisor, the bank teller comments that he/she didn’t think it was a big deal and that he/she mentioned it to Jay and Jay did not think it was a big deal either. That statement by the bank teller just brought me into this mess.
As a result of the lie on the application the bank teller gets fired (this is usually a policy; companies can’t start looking into the degree of each lie on a job application). Nothing happens to me. I keep my job and, in fact, have no idea that my name was brought up in the meeting between my now fired ex-coworker and my supervisor. However, my supervisor now feels that my priorities are wrong. I do not have the best interests of the bank in mind. I knew the bank was informing potential customers that every teller had a least a GED or high school diploma, knew that was untrue, and keep my mouth shut. If I thought I would be admired for not “tattling” on a coworker who was untruthful on his/her application, I might be by some misguided coworkers; but I won’t be by people of influence in the company.
A year later there is a promotion opportunity in the bank. I believe I am perfect for the job. I don’t get it. The same thing happens nine months later, then fifteen months after that. Unfair I think. However, it all goes back to me deciding to act unethically. It is the fact that management in the bank does not believe they can count on me to do the right thing for the bank that is preventing me from advancing in the company. And by this time I have totally forgotten that offhand comment by my ex-coworker; and never got a chance to explain my side of things, although I doubt that that would have made a difference anyway.
There are often hidden consequences to unethical acts. People who say “Why doesn’t anything ever work out for me?” or “I constantly have bad luck” may just be living the hidden consequences of prior unethical acts. Here, I would not be willing to risk my advancement in the bank, possibly being stuck in the same relatively low-paying job for a long time, because a co-worker acted unethically (lying on a job application) and brought me into the mess; most likely on purpose to have an ally in case the situation went bad.
See you in my next post.
Wednesday, November 19, 2008
Free Live Work Readiness Training Webinar
The topics of the webinars will range from work readiness to customer service to sales skills to supervisor skills to entrepreneurship. DTR Inc.’s CEO, Jay Goldberg created a work readiness training program called the best in the country by the National Skills Standard Board, is the author of the book, “How to Get Keep and Be Well Paid in a Job”, is a former Service Director for Citibank, and, in conjunction with staff at the Palm Beach County Resource Center, developed what has been called a “revolutionary” entrepreneurship training program.
The intended audience for the free preview is human resource, training and management personnel who would like to sample DTR Inc.’s product offering to determine if they want to sign up their employees for future events. Business owners are also welcomed since entrepreneurship courses will be available in December.
With training budgets and staff being cut, it may be up to individuals to improve their value to their employers on their own. Therefore, individuals can also request a ticket to the free preview since the pay-per-view webinars are priced so that individuals looking to improve their value to their employer by taking work readiness or supervisor development courses can afford to attend them.
In my previous blog I wrote why live events are much more effective than pre-recorded events. If you have not done so yet, please read that blog.
The success of my training webinars will be based on the positive impact seen in the workplace. Therefore, the webinars are designed with that goal in mind. The vast majority of other workplace training programs measure success by how well the participants do on assessment tests, and are structured accordingly. However, doing well on an assessment test does not mean that workplace attitudes and behaviors were changed. In fact, many workers will answer the assessment questions by thinking, “What would my boss want”, not, “What do I think is the correct answer”.
That’s all for now, hope to see you in the free preview.
Wednesday, September 17, 2008
IT'S TIME FOR AN EXPANDED EMPLOYEE HANDBOOK
This blog contains original material plus a quote from Jay Goldberg’s book, HOW TO GET, KEEP AND BE WELL PAID IN A JOB (click here to go to the book’s web site), a book that just received a 5 star (out of 5 stars) review from the Midwest Book Review.
Employee handbooks are important business documents. Unfortunately, many small businesses do not have them, and many large businesses have them, but they are not as effective as they should be.
Traditional employee handbooks contain workplace and personnel policies ranging from policies on sexual harassment, discrimination, and conflict resolution, to employee benefits, compensation and workplace safety.
One of the reasons for having an employee handbook is to protect the company against law suits. Employees acting inappropriately can lead to legal disputes. So can employees who are confused regarding company policies, particularly as it applies to raises, promotions, compensation and benefits. Having a clearly written and well thought out employee handbook can protect the company. In legal conflicts, employee handbooks are often viewed as contractual obligations. And if you are familiar with any of the daytime courtroom shows you’ll know that written contracts are much better than oral contracts, which is what you basically have if you do not have a formal employee handbook.
Obviously, the employee handbook is a major communication tool between the company and its employees. With more and more business owners and managers complaining about the lack of work readiness skills in their employees in focus groups throughout the country, the “new” expanded employee handbook becomes the ideal vehicle for a company to define its work readiness workplace expectations (which also makes it part of the “contract”).
The most effective way to teach work readiness is to not just state expected behaviors and skills, but to explain why those behaviors and skills are important in the workplace, and to clearly define what they are. This means that traditional Dragnet (“just the facts, ma’am”) employee handbooks need to evolve into more of a document that will not only state the facts, but change attitudes and educate employees (and be even clearer to judges during legal disputes).
For example, instead of just stating the number of sick days employees are entitled too, an explanation of what sick days are is needed. Below is a quote from my book:
“Please be aware that in trying to be fair to employees many companies allow a generous amount of sick days. Often the longer you work for a company, the more sick days you earn.
Sick days are not vacation days or even personal days. They are an insurance policy the company provides to its employees. They are to be used only when an employee is sick. Since sick days are an unplanned absence, when used there is a negative impact on the workplace. If all employees used all their sick days a company would have no choice but to reduce sick days for everyone. Think how high your car insurance would be if every driver except you had two accidents a year. Insurance companies cannot pay out money it does not have. They cannot survive if they pay out more money than they take in. No business could. In this case everyone’s car insurance rates would go up (including yours) to an amount where the insurance company was taking in more money than it was paying out.”
A truncated and modified version of the sentiment in this quote needs to appear in the employee handbook in the section dealing with sick days. In addition to educating employees on the real purpose of sick days, it would also help the company if it needed to fire an employee who abused his/her sick days.
I strongly believe the “new” expanded employee handbook needs to be a combination of the traditional employee handbook and work readiness topics like the ones contained in my book. To see the topics covered in my book, review its table of contents on the book’s web site.
If you would like me to review, append, modify or create an employee handbook for your company, my contact information (and information about my company) is available at my web site, www.DTRConsulting.BIZ.
On a different topic, I was just nominated and accepted a position on the Children's International Obesity Foundation's (CIOF) Board of Advisors. The CIOF is a 501(c)(3) nonprofit foundation that does good work in the area of childhood obesity. Please visit the site by clicking on the CIOF image on the right-hand side of your screen and if you like their work, and the information they provide, make a tax deductible donation. Even small donations help. Thank you.
Catch you in my next blog.